A common misconception is that a website is nothing more than a glorified contact card, yet an appropriately designed website can do so much more.
Unsure if you have the right website for your business?
- Does it save you time and streamline your client onboarding process?
- Does it answer frequently asked questions related to your industry?
- Does it organically generate new clients or customers?
- Does it save you the headache of emailing back and forth to schedule meetings?
- Does it offer resources that turn first-time clients into repeat clients?
- Does it create a more pleasant and predictable experience for current and potential clients?
The good news is if your website doesn’t have some or all of these characteristics or you don’t have a website at all, it’s never too late. There’s also no need to tackle all of these best practices at once.
If you eventually want to invest in major digital marketing and save a lot of money in the process, a website that you have full control over is necessary for effective remarketing efforts to website and Facebook page visitors.
The main things to consider when choosing a platform are SEO and integrations. A highly optimized website may need to integrate with other platforms, such as bookkeeping, scheduling, email marketing and intake forms. Most popular platforms are a good starting place for SEO, although a professional WordPress site is best for those operating in highly competitive industries and a no-brainer for bloggers.
If you want to build a website yourself just look for options or WordPress themes with drag and drop features for a more entry-level experience. You can certainly start without a website and I recommend doing so if it’s causing analysis paralysis. It’s just something to keep in mind to limit missed opportunities.
